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Consumer Brands & Technology

Operating exec at L'Oréal and Google. Former CEO, Trove (VC-backed startup). Board Director at e.l.f. Beauty and Jamieson Wellness.

Twenty-five years at the intersection of consumer, commerce, and technology. Working at the edge of where AI reshapes how consumer brands grow.

Gayle Tait

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How I Work

  • I serve on two public company boards e.l.f. Beauty (NYSE: ELF) and Jamieson Wellness (TSE: JWEL). I bring operating expertise across consumer, digital, and B2B SaaS, connecting board-level strategy to operational reality.

  • I partner with founders and CEOs to bring clarity to complexity. Together, we build go-to-market strategies, operational frameworks, and accountability systems that translate vision into executable plans.

  • I work with founders, CEO’s and Executives to advise them on business strategy, go to market, capital formation, and more.

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What Leaders Say

  • “Gayle brings together consumer intuition, digital depth, and a startup mindset. Her energy and optimism lift every conversation and add real value to our business.”

    Tarang Amin,

    Chairman & CEO, e.l.f. Beauty

  • Gayle is an outstanding business leader who demonstrates the rare combination of sharp strategic acumen and powerful operational drive, inspiring people to deliver. With her talent to capture and make sense of consumer insights, her strong commercial sense and her ability to supercharge teams, she adds unique, pivotal value.

    Sophie Gasperment, Board director, Senior advisor, Angel investor

  • A man with short dark hair and a beard smiling, wearing a white shirt, with a stone wall background.

    “Gayle combines strategic vision with operational excellence and exceptional people leadership. She consistently exceeded ambitious business targets while cultivating one of the highest-performing organizations at Google Play”

    Doug Lucas,

    VP Commercial Operations, Google Play

  • A woman with shoulder-length brown hair wearing a navy blue button-up shirt, standing with arms crossed in front of a light-colored wall.

    “Gayle leads with integrity, empathy, and transparency. She is a highly engaged, data-driven operator who earns respect and credibility at all levels. She empowers and elevates her team, joyfully celebrating their successes, addressing challenges openly, and motivating others with her characteristic enthusiasm and humor."

    Natalya Davick,

    CFO, Trove

  • A smiling man with brown hair, a beard, and mustache, wearing a dark blue shirt, against a beige background.

    “Gayle is that uncommon operator—emotionally tuned, data-obsessed, and whip smart. She chews through hard problems with real grit and delivers decisions that move the business.”

    Andy Ruben,

    Founder, Trove