Strategic Advisory services for founders, CEO’s and Boards.

I advise founders, CEOs, and boards navigating the moments that define a company. I work as a thought partner, not a consultant. I bring operating experience from L'Oréal, Google, and Trove to bear on the problems that keep leaders up at night.

What I Do

  • Strategic Planning

    Cut through complexity to identify what will move business forwards.

    Define what matters: outline key pillars and priorities to drive company strategy.

    Build execution discipline: translate strategy into a plan with clear objectives, metrics and accountability.

    Create alignment: establish decision frameworks that help teams make strategic trade offs and stay focused.

    A straight desert road with a speed limit sign, leading towards distant rock formations under a cloudy sky.

  • Go To Market Strategy

    Develop and refine commercial strategies that deliver topline results.

    Design commercial engine: define customer segmentation, develop partnership strategies to accelerate growth.

    Focus product portfolio: prioritize against market demand, establish frameworks for trade offs.

    Build positioning that sells: develop value propositions that resonate.

    Sunlight shining through tall trees in a foggy forest.

Who I work with

Founders and CEOs building or transforming their business, who need an experienced operator as thought partner.

Boards seeking operating depth across consumer, technology, and AI-enabled businesses, particularly at the intersection of brand, commerce, and digital transformation.